Mammoth is a life symbol with both popular science value and far-reaching significance. Mammoths are ancient creatures that became extinct more than 4000 years ago. The living mammoth cells obtained from the permafrost in Siberia can be bred with the help of modern biotechnology, which is known as the "mammoth resurrection program." The work of this public welfare foundation, in addition to focusing on disease prevention in the short and medium term, will also focus on tracing the source of rare and endangered animals and plants, preventing poaching, respecting life and protecting nature in the future.When the brand is involved in the public welfare industry, I hope it will be warm and humble. If the main direction of the foundation is rational and technological, the brand should be more emotional. Because the main direction of the foundation is to build a joint teaching laboratory, in addition to creating a concise logo, it has also created a set of emoticons and dolls, from concept to physical hieroglyphics, which can make many future communication scenes warmer.