ICG is an international conference on genomics with a history of more than 13 years. It is one of the most professional, influential and international high-end conferences of genomics in the world. With years of history and models, there are naturally a lot of problems. For example, do not pay attention to design and brand equity. How to maintain the tradition and let the brand exert positive influence is a great challenge.
Experience innovation is the core change of ICG-14, redesigning all participating experiences, not only graphic design, but also information design and overall meeting flow, distribution, and even food, accommodation and transportation. There are three main types of attendees: Speaker, ordinary attendees and sponsors, who redesigned the meeting according to the thinking of user experience.
So finally, through this meeting, you can feel that the ICG brand has been reshaped, logo uses a more modern sans serif font, more confident, and a stronger sense of international visual symbols. The color once again returns to the traditional blue, and changes in purity. At the same time, the overall light and color are unified, making small complementary combination changes.
In addition, all the brand materials around the meeting have been redesigned: ICG's brand-new official website, adopting adaptive design, using H5 invitation letter and meeting manual for the first time has a concise and practical Nordic style, and the conference guide is planned in accordance with the most comfortable path. The image service is timely, high-definition and convenient. In addition, it provides timely photo printing for all Speaker, providing a small surprise.
All this is to enable ICG-14 to achieve its desired goal: younger, more professional, and branded.