ICG-14 International Conference on Genomics

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ICG is an international conference on genomics with a history of more than 13 years. It is one of the most professional, influential and international high-end conferences of genomics in the world. With years of history and models, there are naturally a lot of problems. For example, do not pay attention to design and brand equity. How to maintain the tradition and let the brand exert positive influence is a great challenge. 


Experience innovation is the core change of ICG-14, redesigning all participating experiences, not only graphic design, but also information design and overall meeting flow, distribution, and even food, accommodation and transportation. There are three main types of attendees: Speaker, ordinary attendees and sponsors, who redesigned the meeting according to the thinking of user experience. 


So finally, through this meeting, you can feel that the ICG brand has been reshaped, logo uses a more modern sans serif font, more confident, and a stronger sense of international visual symbols. The color once again returns to the traditional blue, and changes in purity. At the same time, the overall light and color are unified, making small complementary combination changes. 


In addition, all the brand materials around the meeting have been redesigned: ICG's brand-new official website, adopting adaptive design, using H5 invitation letter and meeting manual for the first time has a concise and practical Nordic style, and the conference guide is planned in accordance with the most comfortable path. The image service is timely, high-definition and convenient. In addition, it provides timely photo printing for all Speaker, providing a small surprise. 


All this is to enable ICG-14 to achieve its desired goal: younger, more professional, and branded.



ICG是拥有超过13年历史的国际基因组学大会,是全球范围内极具专业性、影响力、国际化的基因组学高端会议之一。有多年的历史和模式,自然也有很多的问题。比如对设计和品牌资产的不重视。如何保持传统,又让品牌施加正面的影响力,是个很大的挑战。


体验创新是ICG-14的核心改变,将所有的参会体验从新设计,不仅仅是平面设计,还有信息设计和整体的会议流程、分布,甚至是吃住行。参会的人分成三种为主:Speaker、普通参会者、赞助商,按照用户体验思维对会议进行了重新设计。


所以最后,大家可以通过本次会议,感受到ICG品牌被重塑了,logo用了更现代的无衬线字体,更加自信,国际通用视觉符号感更强。色彩再次回归传统的蓝色,在纯度上做了变化,同时整体的光线和色彩都做了统一,做小的互补组合变化。


除此之外,围绕会议的品牌物料全部重新做了设计:ICG全新的官网,采用自适应的设计,首次采用H5邀请函、会议手册拥有简洁实用的北欧风格,会议导视也是按照最舒适的路径规划。影像的服务做到及时、高清、便捷,另外给所有的Speaker提供了及时照片打印,提供一个小的惊喜。


所有的一切,都是为了让ICG-14完成设想的目标:更年轻、更专业、品牌化。目前ICG亦完成了品牌管理规范,为未来继续发展奠定了良好基础。


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